# Instagram Reels Ad Generator > Generate Instagram Reels ads from a prompt in Clip Studio Video Lab. Get 9:16 Reels video, plus static feed and Stories stills in Ad Lab. Export ready for Meta. Canonical page: https://clipstudio.ai/use-cases/instagram-reels-ads ## What it is Describe the offer, hook, or product and generate Instagram Reels ads as 9:16 video in Video Lab — or animate a product still. For static Instagram feed and Stories stills, Ad Lab locks a layout from your site. Download the files and upload them in Meta Ads Manager; Clip Studio does not post to Instagram for you. ## How it works ### Write the Reels brief Type the product, offer, and hook you want on Reels — or add a product still if the ad should start from your photo. ### Open Video Lab or Ad Lab Use Video Lab for 9:16 Reels motion. Use Ad Lab when you need static feed or Stories stills instead of video. ### Generate the creative Render the Reels clip (or the still set), then preview it before you download. ### Upload in Meta Download the MP4 or stills and add them in Meta Ads Manager for Reels, feed, or Stories placements. ## Benefits - **Reels-first 9:16.** Video Lab renders vertical motion sized for Instagram Reels, so the hook, product, and captions are composed for the Reels player — not a cropped landscape spot. - **Prompt or product still.** Paste a Reels prompt for text-to-video, or upload a product photo and animate it as image-to-video. Both stay in Video Lab; this is not a faceless stock montage. - **Feed and Stories stills when you need them.** Ad Lab generates on-brand static ads for Instagram feed and Stories from your website DNA. Use it when the placement wants a still, not a clip. - **Export for Meta, not auto-post.** Download the MP4 or stills and upload them in Meta Ads Manager or the Instagram app. Clip Studio does not publish or spend on Meta for you. ## Formats - 9:16 vertical - 1:1 square - 4:5 portrait - 3:4 portrait ## FAQs ### Can I make Instagram Reels ads from a prompt? Yes. Open Video Lab, paste the Reels prompt (or add a still), generate a 9:16 clip, and download the MP4 to upload in Meta Ads Manager or Instagram. ### Is this only video, or can I make feed stills too? Reels ads are video from Video Lab. For static Instagram feed and Stories ads, use Ad Lab — it generates layout-locked stills from your website, not motion. ### Does Clip Studio post the ad to Instagram? No. You download the file and upload it yourself. Clip Studio generates the creative; Meta Ads Manager (or the Instagram app) is where you place it. ## Related - [All use cases](https://clipstudio.ai/use-cases.md)